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The web site states the following, "Your next purchase when you join our email list." We noticed that the web page also said " This offer is valid for first-time email subscribers only." It also said " To take advantage of this offer, enter your email address before closing this window. You can unsubscribe at any time. 15 off promo code will be sent via email, and will be valid for a one-time use within 30 days of email signup. Some promo code restrictions apply. You can opt-out any time by clicking the unsubscribe link in your email. 15 off promo code valid for use on over 100,000 items." The header had discount lighting as the highest ranking optimized keyword. This keyword is followed by discount lights, discount, and discount home decor which isn't as urgent as discount lighting. The other words pearsall.hurleyfuneralhome.com uses is clearance lighting. clearance home decor is included and will not be viewed by web engines.